Nekukurumidza kukura kweinternet uye e-commerce mumakore achangopfuura, nzira dzepamhepo zvishoma nezvishoma dziri kuita injini nyowani yekuvandudza musika wechigadzirwa chekugezera.Pakati pavo, makabati ekugezera uye mashawa, sechikamu chakakosha cheindasitiri yekugezera, vakaita zvakanaka mumatanho epamhepo.Nekudaro, nekuda kweiyo yakaderera indasitiri yekuwana chikumbaridzo, zvichiita kuti makambani mazhinji apinde mumusika uyu kutora chikamu mumakwikwi, makwikwi eindasitiri akanyanya.
Bathroom makabati
Makabati ekugezera: imba yekugezera kana zvivakwa zveveruzhinji zvinoshandiswa kutsigira dhishi rekugezera, uye ine basa rekuchengetera mudziyo wekabati, uye inogona kuwedzeredzwa nekupfeka girazi, mwenje wegirazi uye zvimwe zvivakwa zvekubatsira.
Chiyero chemusika: Kubvumbi chiyero chakaramba chichikura kubva mumhete
Zvinoenderana neAVC real estate monitoring data, kubva muna Ndira kusvika Kubvumbi 2023, imba yekugezera makabati pamusika kutengesa kwe437,000 seti, kutengesa kwe570 miriyoni yuan.Pakati pavo, April kutengesa kwe 174,000 seti, kukwira 11.2 muzana kubva kune mhete;kutengesa kwe230 miriyoni yuan, kukwira 12.3 muzana mapoinzi kubva parin'i.
Brand pattern: kukwikwidzana kunotyisa, kusungirirwa kwemusoro wemusoro kunoramba kuchikwira.Bathroom cabinet industry yekupinda pachikumbaridzo yakaderera, sanitary ware enterprises, makambani efenicha, mabrand makuru, mashopu madiki akabatana, kuitira kuti uwane chikamu chemusika, makwikwi eindastiri akakura kusvika padanho rinopisa.Zvinoenderana neiyo AVC real estate online monitoring data inoratidza kuti muna Kubvumbi 2023, huwandu hwemhando mumusika wekugezera kabati yepamhepo inoda kusvika mazana mashanu. Pakati pavo, mhando 5 dzepamusoro (TOTGG, OROFEN, AIERMAN, Gujia, Jiumu) ingangoita 50%, kuwedzera kwe12,6 muzana yepfungwa pamusoro pemhete.
Maitiro ekuita: polarization maitiro ari pachena, yakaderera-yekupedzisira uye yepamusoro-yekupedzisira mutengo segment zvigadzirwa zvinokura panguva imwe chete. Maererano neAVC real estate monitoring data inoratidza kuti muna Kubvumbi 2023 imba yekugezera makabati pamusika wepamhepo, 1000-1999 yuan mutengo bhendi yeiyo huru mutengo bhendi musika. , iyo yakawedzera mugove inopfuura 50%, iyo 1000-1499 yuan mutengo bhendi retail kutengesa yakaverengera 26.0%, kuwedzera kwe6,5 muzana;1500-1999 mutengo bhendi retail kutengesa kwakaverengera 25.3%, kuwedzera kwe2.2 muzana.Mutengo we1500-1999 wakaverengera 25.3% yekutengesa kwekutengesa, kuwedzera kwe2,2 muzana.Musika wepamusoro-soro wakaita 5.1% yekutengesa kwekutengesa mumutengo weRMB5,000 uye pamusoro, kuwedzera kwe2.0 muzana kubva mugore rapfuura.
Shawa
Shower: Iyo inozivikanwawo serosette, pakutanga yaive mudziyo wekudiridza maruva, zvirimwa zvehari nezvimwe zvirimwa.Yakazogadziridzwa kuti ive mudziyo wekugezera, ichiita chinhu chakajairika chekugezera.Iyo yekugezera parizvino yakakamurwa kuita zvikamu zviviri zvemusika: munhu wega showerheads uye suites.
Kutengeswa kwemashowerheads kunochinja-chinja nekuda kwekusimudzira uye mwaka.Zvinoenderana neAVC real estate monitoring data: Muna Kubvumbi 2023, misika yese yekutengesa yekugeza pamhepo zviuru mazana matanhatu nemakumi mashanu neshanu seti, iyo pamusika wepamhepo kutengeswa kwemaseti ekugeza yaive 196,000 seti, pasi 13.6%, uye huwandu hwekutengesa hwaive 1.61 bhiriyoni yuan, pasi 18.7. %.
Musika wepamhepo wemashawa ega ega waive 462,000 seti, pasi pe16.9%, nekutengesa vhoriyamu yeRMB 330 miriyoni, pasi ne13.9%.
Brand pattern: nhamba yemhando dziri kutora chikamu, brand concentration yakaderera, Wrigley, Nine Shepherd ndiye akatungamira.
Indasitiri yekugezesa yakakamukana, ine nhamba huru yezvikwata zvinotora chikamu uye kukwikwidza kunotyisa mumusika.Mabhureki emumba parizvino ane chinzvimbo chepamusoro mukutengesa kwepamhepo, nepo mhando dzepasi rose dzakadai saKohler naHansgrohe dzichitora musika wepamusoro-soro.Marudzi emuno anomiririrwa naJiu Mu, Wrigley naHeng Jie anogara pamusika wepakati.
Zvinoenderana neiyo AVC real estate monitoring data show: Kubvumbi 2023, iyo nhamba yekugezesa inoseta online musika brand 428, iyo iyo yepamusoro mabhureki mashanu (Wrigley, Nine Shepherds, Four Seasons, Hengjie, Hansgrohe) retail share share inosvika makumi mashanu muzana, mhete kupfuura yekutanga yakaramba isina kuchinjwa.Single-brand view, Wrigley retail sales share yakawedzera zvakanyanya, yakakwira 2.9 percent percent.Huwandu hwemhando mushower single product market ndeye 417, idzo mhando shanu dzepamusoro (Mugo, Wrigley, Nine Shepherds, Four Seasons Muguet, Hansgrohe) vane chikamu chepasi pe40% yekutengeswa kwezvitoro.
Kuita kwemaitiro: chikamu chemutengo wepamusoro chakakonzera kuwedzera kukuru. Maererano neAVC real estate monitoring data inoratidza kuti muna Kubvumbi 2023, musika wepamhepo weshawa, mutengo weshower wakaiswa mumutengo weiyo 700 yuan, iyo yakawedzera retail. kutengesa kwakaverengera kupfuura 70%.Pakati pavo, mutengo we 1500-1999 yuan wakaverengera 17.6% yekutengesa kwekutengesa, kuwedzera kwe3,5 muzana.17.1% yekutengesa kwekutengesa mumutengo we2000 yuan kana kupfuura, pasi ne4.3 muzana kubva pamwedzi wapfuura.
Mutengo wepakati weshawa yechigadzirwa chimwe chete yaive 90-199 yuan, ichiverengera 26.3% yezvitoro zvekutengesa, yakakwira 2.2 muzana kubva pamwedzi wapfuura.Izvi zvakateverwa nemutengo wepamusoro pamusoro peRMB 200, ine chikamu chekutengesa chekutengesa che16.2%, kusvika 0.7 muzana kubva mugore rapfuura.Chechitatu, mutengo weRMB70-89 wakaverengera 11.4% yekutengesa kwekutengesa, pasi pe0.8 muzana kubva pagore rapfuura.Chikamu chese chezvikamu zvitatu zvemitengo iyi yaive 53.8%, ichiverengera inopfuura hafu yemusika wese!Iwo akasara emitengo zvikamu zvakare akaverengera pakati pe5% ne10%.
Nguva yekutumira: Jun-12-2023
